Best CRM for Estate Agents UK

Compare leading property CRM software. Honest reviews from actual estate agents.

Quick Comparison

Software Best For Rating Price
Alto UK Estate Agents ★★★★★ 4.8 £89/user/mo Learn More →
Pipedrive Small Agencies ★★★★☆ 4.5 £24/user/mo Learn More →
Reapit Large Agencies ★★★★☆ 4.3 £125/user/mo Learn More →
HubSpot Marketing Focus ★★★★☆ 4.4 Free - £800/mo Learn More →

Essential Features for Estate Agent CRMs

Rightmove/Zoopla Integration

Automatic lead capture from property portals directly into your CRM

Property Matching

Auto-match buyers to properties based on their requirements

Automated Valuations

Send instant valuation reports and track follow-ups

Email Templates

Pre-built templates for viewings, offers, and updates

Mobile App

Update CRM from viewings with offline capability

Compliance

Built-in anti-money laundering and GDPR compliance

Detailed Software Reviews

Alto CRM
★★★★★ 4.8/5 (248 reviews)
£89/user/month

Purpose-built for UK estate agents with deep Rightmove and Zoopla integration. Best all-around option for agencies with 2-20 staff.

Pros

  • Built specifically for UK market
  • Excellent portal integration
  • Automated property matching
  • Great mobile app

Cons

  • More expensive than generic CRMs
  • Can be overwhelming for solo agents
  • Setup takes 2-3 weeks
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Pipedrive
★★★★☆ 4.5/5 (892 reviews)
£24/user/month

Generic CRM that works well for estate agents with some customization. Best for budget-conscious solo agents or small teams.

Pros

  • Very affordable pricing
  • Easy to use and setup
  • Good mobile app
  • Lots of integrations available

Cons

  • No property-specific features
  • Manual portal integration
  • Requires customization
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HubSpot CRM
★★★★☆ 4.4/5 (12,420 reviews)
Free - £800/month

Free CRM with powerful marketing tools. Best for agents focusing on content marketing and lead generation.

Pros

  • Completely free basic tier
  • Powerful marketing automation
  • Excellent email tracking
  • Great for content marketing

Cons

  • No property-specific features
  • Gets expensive quickly
  • Overkill for basic needs
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